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Holly\u2019s siblings, Brooke and Daniel, also occasionally help out in the business, but most weekends, it\u2019s Holly\u2019s beaming smile that greets visitors to Hobart\u2019s Salamanca Market, where they\u2019ve maintained a stall since day dot and gain their best customer feedback. These days, however, the brand \u2014 with outlets in the US and Europe \u2014 is sufficiently established for the Masons to have outsourced bumping in at sparrows every Saturday morning. Holly counts herself lucky that she gets to sleep in until the luxurious hour of seven, rather than the ungodly predawn time that\u2019s been her routine since she was a teenager. <\/p>\n\n\n\n![\"Riverside](\"https:\/\/www.australiancountry.com.au\/wp-content\/uploads\/2025\/04\/4-3.png\")
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As a natural adjunct to Smitten, Holly also runs Mason Hats, producing classically styled felted Merino wool hats, which have the advantage of being crushable and, therefore, packable. \u201cWe\u2019re a big outdoors family and love bushwalks and the beach,\u201d she explains. \u201cUnfortunately, we also have a family history of melanoma, so hats are an essential accessory for us, every time we step outside.\u201d Still on the fashion front, Holly adds that her family has big plans for 2025. \u201cMum and I are in the process of developing Mason Clothing,\u201d she says. \u201cWe will be producing our trademark elegant garments in cotton and silk, which is an exciting new direction for us and will complement our Merino ranges nicely.\u201d There are also discussions about a possible extension of their Hobart retail outlet across Bass Strait with a pop-up store to test the waters in Melbourne. But the project that is most exciting Holly at the moment is a complete detour from the world of fashion into the realm of science-based wellbeing, with the creations of an aloe vera-based skincare range under the label Agloe. In collaboration with her friend, neuroscientist and University of Tasmania lecturer Dr Lila Landowski, Holly is in the process of launching a range of wellness products that combine topical lotions with supplementary drinks to promote healthy skin as well as cognitive wellbeing. \u201cLily and I go way back,\u201d Holly explains. \u201cWe met when we were much younger but we formed a friendship that\u2019s now turned into an exciting new direction combining brains and beauty in a game changing range of wellness products. Clinical trials are in process and hopefully we will be launching soon.\u201d <\/p>\n\n\n\n![\"Riverside](\"https:\/\/www.australiancountry.com.au\/wp-content\/uploads\/2025\/04\/5-3.png\")
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In her \u201cspare\u201d time, Holly, who studied journalism and marketing at uni, has a television gig hosting a travel program called Left off the Map for Hobart\u2019s Channel 7. \u201cIt began during COVID lockdowns with a show that was designed to encourage Tasmanians to explore their home state while the rest of Australia couldn\u2019t,\u201d Holly says. \u201cIt\u2019s a dream job for me, as I get to showcase my home state and share the places I\u2019ve discovered.\u201d Heading Holly\u2019s list of \u201cmust-dos\u201d around Hobart is the Truganini Walk to Mount Nelson Signal Station and the Waterworks Reserve Walk in south Hobart. Her favourite coffee haunt is Coffee Roasters at Franklin Wharf, while she also recommends the Sunday Farm Gate Market in Bathurst Street and, of course, the Salamanca Market. Describing herself as \u201cmore of a high tea than a winery girl\u201d, Holly loves nothing more than a leisurely catchup around a tiered plate at Deco Lounge in the Tasman Hotel or perhaps a drive out of town to the historic village of Richmond for afternoon tea at Richmond Estate. She\u2019s also fond of pre-loved fashion shopping and nominates consignment store Bruce in Criterion Street as a great spot to pick up a designer label.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.australiancountry.com.au\/wp-content\/uploads\/2025\/04\/3-3.png\")
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